Ravenna, 21 May 2021 – Team Qhubeka ASSOS is delighted to announce their partnership with ABLOC “the ultimate sports beer”. The 2021 Giro d’Italia marks the start of the collaboration of Africa’s UCI WorldTour Team and international sports beer brand ABLOC.

The team, including staff and crew will be able to enjoy a tasty refreshing white beer after every stage. ABLOC Pro Zero is created for those who want to stay sharp. It’s alcohol-free, low in calorie and yet full of taste. The crispness of the Alpine Minerals turbo-charge taste and aid recovery. In the future, ABLOC will expand the partnership with extended support of the Qhubeka Charity as together we continue to change lives with bicycles.

Martijn Snelder, CEO ABLOC: “Team Qhubeka ASSOS and ABLOC share the same values. We both feel that sport can unite and inspire us. A shared passion for cycling, friendship and storytelling is why we love to be part of this purpose-led movement. Not to mention the high performance team TQA is. Together we can make this world a better place. Preferably with a cold beer in hand.”

Douglas Ryder, Founder, Team Qhubeka ASSOS: “This partnership came together on a human level. Martijn’s story, his love for the bike and the way it gets you places is our shared passion. The way it creates experiences that you can share with your friends and then wanting to have an alcohol free beer afterwards to tell stories connected with us; it’s that passion that went into creating ABLOC “The Ultimate Sports Beer”. So when you are à bloc it’s time to have ABLOC.”


Riding à bloc means going ‘flat out’. A term that best summarizes our ambition to produce the best low/no alcohol beers with maximum taste we can offer sports enthusiasts around the world. ABLOC beers are low in calorie and high in isotonic value. We want to be where achievements are celebrated and stories are told. To be the perfect reward to share with friends. Made for all sports enthusiasts who want to stay lean and fit. ABLOC. The Ultimate Sports Beer. 

— Damian to teamqhubeka.com

Team Qhubeka ASSOS partners up with On

Team Qhubeka ASSOS – Africa’s first-ever WorldTour cycling team – and Swiss running brand On are announcing their partnership as of the 2021 race season.

The collaboration will see the cyclists and the whole crew behind the team wearing On’s performance running shoes. Engineered by athletes for athletes, the unique CloudTec® technology from On helps to boost the rider’s recovery and enables them to experience pure performance whenever they are off the bike.

As a purpose-led organisation, Team Qhubeka ASSOS is unique in professional cycling and is united in the belief to help people move forward in changing lives through bicycles. Swiss brand On shares this value and truly believes sport invites the ability to view the world through people’s commonalities rather than differences.

Based on that, On supports the African-based Tegla Leroupe Peace Foundation, sponsors various charity events, gives young athletes access to their products and biomechanical know-how, and today, partners up with Team Qhubeka ASSOS.

“At On, we want to make a positive contribution. For athletes, for sports enthusiasts, for the planet. With that mission, we are completely in line with Team Qhubeka ASSOS’s purpose: changing lives through mobilizing riders. We love that great initiative and are thrilled to work with all these talented cyclists and incredible team,” says Caspar Coppetti, Co-founder of On.

37 riders from 19 different countries form part of Team Qhubeka ASSOS’ WorldTour team and its under 23 development squad; in addition over 40 members make up the backbone of the organisation, working with the cyclists to enable them to deliver their best performances throughout the season.

Douglas Ryder, the founder of Team Qhubeka ASSOS said: “They say if you reach for the stars you will land on the clouds and we have this year with On Running CloudTec®. We strive to reach for the stars with the riders in our team and for those we race for knowing that for them mobility will give them hope and the opportunity to dream of a better future. At On and at Team Qhubeka ASSOS we share these values and we want to keep moving people forward sustainably.”

— Jean Smyth to teamqhubeka.com