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ISN signs 2-year renewal deal with Hammerhead

Israel Start-Up Nation is happy to announce a 2-year continued partnership with Hammerhead Navigation, innovators of cycling technology and makers of the Karoo 2 cycling computer. The ISN riders will ride with the Karoo 2 through 2023, continuing to inform product design and development.

Supporting cycling greats, Hammerhead’s Karoo 2 and Heart Rate Monitor will aid in training and racing efforts for the full Israel Start-Up Nation team roster. In addition to supporting the team with hardware, Hammerhead will be working closely with Israel Start-Up Nation to improve upon existing features and develop new software technologies to benefit all riders.

During the 2021 race season, the team worked closely with Hammerhead software engineers to develop various new capabilities, including the Karoo 2’s notable Climber feature, allowing riders to see color-coded upcoming elevation changes that inform riding and racing decisions.

Chris Froome: “I am really happy to continue working with Hammerhead for the next two years. We, the Israel Start-Up Nation riders, have been working closely together with the Hammerhead team this past season in order to optimize the user experience of the Karoo 2. In fact, this is one of the ways it stands out from the rest of the market. Based on our feedback, Hammerhead has been able to implement our suggestions into the new software upgrades within weeks and roll it out to all the users worldwide.”

Mike Woods: “I have now raced with Hammerhead for an entire season and I couldn’t be happier with the device. From the clarity of the screen, to the countless quality features, including Climber – my personal favorite – Hammerhead has given me an extra edge in my competitions and in my training.”

Pieter Morgan, Founder, Hammerhead Navigation: “Israel Start-Up Nation and its riders have been more than champions for us, they have been true partners. This past year we welcomed riders as advisory board members and investors. We collaborated to make software improvements that not only benefited these professional athletes, but all Karoo 2 users. We look forward to the next chapter of this relationship.”

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— MC to israelcyclingacademy.com