Team Bahrain Victorious and Finish Line™ Announce Partnership for 2021

Team Bahrain Victorious and Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the team with their full product line.

The company was founded in 1988 by the self-professed “tech-geek” and cycling enthusiast Henry (Hank) Krause, when the availability of technically advanced bicycle lubricants for sophisticated multi-geared drivetrains were extremely limited. Krause began with a simple mission statement: “Develop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly.” Guided by this original mission statement, Finish Line now manufactures over 50 unique products and enjoys a leading market position in over 60 countries. 

“Finish Line has a rich history of developing the highest quality products to enhance the performance of a bicycle drivetrain. Whether you’re a daily commuter, a recreational cyclist or racing the Grand Tours, our comprehensive range has you covered. Together with our exclusive Italian distributor, Ciclo Promo, we are proud to support the riders and staff of such a high-performing team like Bahrain Victorious in their efforts for the 2021 season,” – Hank Krause, President, Finish Line.

Head Mechanic Filip Tisma commented on the partnership: “Finish Line has been well established in cycling since 1988 with their range of lubricants and maintenance products. We are delighted to partner with a brand with such a strong product range, and who continue to pursue the latest cutting-edge technology. Their investment in R&D and commitment to work alongside a WorldTour team like us helps us continue to have the best quality bike lubricants and maintenance range.”

For more information, please visit www.finishlineusa.com.

(All pictures can be used for editorial and non-commercial usages only and are copyright @CharlyLopez @TeamBahrainVictorious)

— Simona Mazzoleni to bahraincyclingteam.com