Israel Start-Up Nation partners with UYN

Israel Start-Up Nation is happy to announce that UYN will join the team as the official supplier of base layers and casual footwear for the 2021 season.

Launched in 2018, UYN has quickly become one of the leading brands in the world of sports. UYN’s technologically advanced base layers are made exclusively in Italy and developed in collaboration with some of the best athletes in the world.

The brand is already well-known in alpine skiing, where UYN is the official supplier to nine national teams, contributing to multiple gold medals in the last World Cup season. Now, it is cycling’s turn, with this first-of-its-kind WorldTour partnership with Israel Start-Up Nation.

Marco Redini, UYN CEO: After our success in winter sports, we are now ready to play a leading role at the highest level of professional cycling as well. The partnership with Israel Start-Up Nation is not a point of arrival for UYN, but rather an opportunity to develop even more high-performing and advanced products thanks to the feedback we’ll get from the best cyclists in the world.”

Kjell Carlström, ISN General Manager: “We are very excited to join forces with UYN. In professional sport, any edge you can get is important and we truly believe that this partnership will benefit the team greatly this year with UYN’s technologically advanced base layers, socks, and footwear.”

— MC to